Over the past few months British fitness fashion has really come into its own. No longer are we choosing our gym wear just because it ‘does-the-job’ or has the right price-tag.

A whole new set of young British designers have taken it upon themselves to design covetable sports-luxe pieces that will have you rushing out to buy.

Charli Cohen - sportswear designer and fitness expert, has a new collection that will look perfectly at home amongst your existing Nike, Adidas, Lululemon or Sweaty Betty yoga, gym and running favourites.

Her VIS collection certainly has zing!

There’s a freshness to Charli’s designs that give them broad appeal. From  the longer-than-usual sleeve-length and loose-cut over-sized tee’s to the cute faux-sweetheart pattern on the vest or sportsbra. 

Charli Cohen’s VIS graduate collection is sponsored by performance wear innovator, Lycra®. Who is said to have helped Charli bring the collection to life with over £10,000 worth of Lycra® fibres as part of their Future Lycra® Designers campaign.

(*They’re not just about comfy tights and cycling shorts y'know!!) 

I’m delighted that young British talent is being given another platform to shine and I look forward to seeing more from this sports-luxe 'one-to-watch.’

Well done Charli.

charli-cohen.com

For more young British talent check out another of my favourites Young British Designers.

Photography © Lucie Kerley