Lucie Loves...Blogged // Last night @Daloo3auk @MOVIDALONDON launch party part one. Thanks @wolfwhistle @katchlondon

The party had already started before I arrived, the cocktails were flowing and the lights were low. The Daloo3a brand namesake, Lana Khoury, literally glittered in her sequin covered gown as she swept around the room greeting friends and guests and giving them a popcorn and cupcake flavoured fashion party to remember. Fashion TV’s Lara was there to document the night! Daloo3a which literally translates into ‘spoilt’ in Arabic is the name of a new online fashion boutique showcasing a selection of new and upcoming designers. If you read my blog regularly you will know I’m a BIG fan of new talent. I’m an avid supporter of Young British Designers (@YBDfashion on twitter) and all that they do to support new British talent www.youngbritishdesigners.com. So given the opportunity I was keen to see what Daloo3a had to offer.

My favourite pieces from their collection (see photos) include:
• The beautifully embroidered black & silver jumper - http://www.daloo3a.co.uk/collections/flash/products/black-silver-jumper

• The braid black snake necklace - http://www.daloo3a.co.uk/products/braid-black-snake-necklace

• The bright orange dress (see photos), I can imagine people wearing this on some gorgeous Greek island, it’s a classic day to night piece!

• The cute little flash croco box shaped bags were very nice too! http://www.daloo3a.co.uk/products/flash-croco-brown-bag

Photography copyright: Lucie Kerley